values based content writing

is your written content community driven or SEO driven?

We know AI writing tools are taking off, and while they can definitely help churn out heaps of content, whether that content supports the purpose and values of your business is another story.

Your written content can be a valuable resource. Are you crafting it with your community in mind, or are you just trying to boost your SEO? While SEO is definitely important, if you’re looking to offer written content on your blog, newsletter or website, you still need content that is going to be valuable enough to:

  • draw your community in

  • maintain their attention

  • build their trust in you

  • encourage your community’s engagement

  • establish your voice as unique and worth listening to

Our content writing framework starts with at the roots of your business: what drives you? What are you trying to achieve? What presence are you hoping for within your community? How can thoughtful written content help support the goals and values of your business, while offering something useful to your community?

the process

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the process •

  • planning & strategy

    Our content writing process isn't as simple as just pulling up an empty document and slapping 800 words on it. Before even jumping into our research, we'll plan topics and structures based on content pillars we’ve determined based on your business goals, values & purpose. We’ll also take a look at what you've posted about recently, what your audience is looking for, how others in the industry are showing up, relevant, current events, and your upcoming offerings, when determining our content strategy.

  • researching

    In a world of rapid spread of misinformation (or decontextualized information) we believe in taking the extra time to make sure all of our sources are reliable, and providing us & your audience with accurate, information and the context to break it down. Each piece is informed by audience research, industry research, keyword research and content research.

  • structuring & drafting

    Based on our research on the types of content your audience is looking for, the purpose of the content you want to offer, and how you want your community to engage with it, we’ll determine a structure and guiding questions for each piece. With this structure we’ll craft a written piece between 800-1,000 words.

    *Long form package available

  • editing & reviewing

    No writing process is complete until the editing process is complete. We'll review our work for spelling, and grammatical errors, assess the effectiveness of the structure, and reading accessibility. After our final edit, we'll submit to you to review for missing context or factual errors. Up to two revisions available.

want to bump it up? let’s talk long form content.

Long form content is writing content that exceeds 1,200 words. This varies from medium to medium, but in terms of blogging and online articles, 1,200-3,000 tends to be what is considered long form writing.

In alignment with our values based writing framework, long form content doesn’t focus just on keywords but contextually relevant content, making sure your content is lengthy, informative, useful and engaging.

Here’s how long form content benefits you:

  • Establish authority by having in depth, reliable information shared by your brand. Having long form content helps show audiences that you know what you're talking about, and demonstrates your expertise.

  • Sharing glimpses of your expertise on social media is great, but having the context behind the information you share is important; not only to demonstrate your expertise and integrity, but cherry on top: search engines prioritize links based on context, not just keywords.

  • Long form content naturally increases the amount of time users will spend on your website. Reading longer blog posts keeps them on your blog longer, and including backlinks can take them to more, relevant pages on your website.

  • Long form content offers more opportunity both to link old, relevant content in newer blog posts; but long posts also get shared and linked to on other websites too! It makes sense: if you're putting quality content out there instead of just posting for SEO, people are going to want to share it!

  • While we don't believe in writing for SEO, we also know that when it comes to search engines these days, long form content is the way to go. Search engines won't rank you well if you just throw a few keywords in a 400 word post. Your content has to be useful, and relevant to what your audience is looking for. One study shows that on average, the top 10 results of a search were greater than 2,000 words.

  • Long form content lives longer. When you're writing to provide useful, helpful resources instead of just reacting to whatever is trendy at the moment, you'll be able to go back to it months, even years later.

ready to get started?

I’m ready to book.

  • Two to three 800-1,000 word blogs per month

    3 month minimum; billed monthly

    Cost: $1,500/month

  • Two 1,200-3,000 word pieces per month.

    3 month minimum; billed monthly

    Cost: $2,000/month

  • Along with the either content writing package, you can also add on:

    3 accompanying Instagram graphics in different styles (static, carousel, and story), along with post copy & hashtags to promote each blog

    Cost: $250

looking for something else?

  • Our strategy framework is based on values based metrics, which focus on key performance indicators (KPIs) that convert to success in your business or building a strong community based on the goals of your business marketing. These would be things like visibility, interaction and conversation, based on your specific audience.

    What goes into a values based content strategy?

    Identifying Values & Goals
    Developing Content Pillars
    Creating a Content Schedule
    Keyword, Audience & Hashtag Research
    Drafting, Designing & Scheduling Content
    Anazlyzing Insights

    Learn more.

  • Are you trying to get your VA business started and feel like you’re floundering?

    You can book a 1:1 Consultation with us! We’ll ask you to submit a form going over your goals and questions for our call, so we can provide you with specific, actionable information to take your next steps. Then we’ll go over it all via a video call and send you a PDF of everything we covered.

    Learn more.

  • Not everyone is ready for a the full commitment of taking on a content strategist. But that doesn’t mean you don’t need help!

    If you’re looking to DIY your content, but feel like you need a guiding hand figuring out where to start, our 1:1 Consultations can help you:

    Develop content pillars to guide your creation process.
    Plan out a years worth of topics to cover on your blog or newsletter.
    Jump start the social media content creation process with custom made templates based on your brand.

    Learn more.