In 2017 we launched as a sister-duo team, offering just virtual assistant services. We started out small, building our VA business from the couch, which launched us into the world of copywriting and design through our work with therapists, sexual educators, SEO experts, spiritual creatives, illustrators and more.

In the time since, we’ve honed our online writing skills, developed a social media strategy based on values instead of virality, and expanded our services!

Meet the faces behind the work below.

who are we?

meet the team

Emily Hare ★

Emily Hare ★

Steph Hare ★

Steph Hare ★

  • Co-Founder, Content Strategist, Writer

    pronouns: she/her/hers

    passionate about: making up voices for my pets; creating bad art; sitting on my porch with a book; planning my garden

    favorite projects: breaking down complex topics to share in different ways; playing with graphics; normalizing mental health struggles

    what she says her favorite movie is: Pride and Prejudice (2005)

    what her actual favorite movie is: Waiting for Guffman

  • Co-Founder, Content Strategist, Writer

    pronouns: they/she

    passionate about: breaking down big ideas, finding honest & authentic ways to communicate, media literacy, and second hand craft stores.

    favorite projects: in-depth writing, workbook creation, & social media design

    what they say their favorite movie is: Moonlight

    what their actual favorite movie is: School of Rock

our values

our values

Here at Crown Creatives, we operate through hard work & open-mindedness, but we also work very hard to make sure our values are represented through our business.

Our values are firmly:

→ community & education based

→ queer affirming

→ anti- racist

→ fat affirming & anti-ableist

While we don't anticipate any sort of discomfort in working together, we do reserve the right to elect not to work on projects that directly clash with the ideals of our business.

  • values driven content offers more opportunity for community. the center of conversations is the exchange of different ideas; let your content be something that facilitates these connections!

    COMMUNITY

  • learning is one of the pillars of our life and our business. we want to craft pieces for you that help to educate and inform your audience, and give them tools based on your expertise.

    EDUCATION

  • at the end of the day, we all want work we're proud to put our name to. we don't want to contribute to a sea of endless voices shouting over each other online when we know there's a better way.

    INTEGRITY

Our Code of Ethics:

  • Developing systems, workflows and professional expectations that can be reasonably and fairly sustained by all. No one person is responsible for the entire health of the business; we exist as a group to support one another.

  • Strategy free of manipulation tactics, fear mongering or making use of unethical resources.

  • Defining success through our own lens, taking all people into consideration.

  • Workflows should reflect what's possible on lowest energy days. Taking into account mental and physical health, and time needed outside of work for other responsibilities, rest and hobbies.

  • Remembering our social responsibility, doing our due diligence when it comes to the businesses we work with and the messages we produce.

  • Creating intentional, meaningful content for community connection; creating counter culture of slow content amidst a sea of endless content production.

  • Commitment to contextualized information: what is this saying? Why is it saying it? In which context was it trying to say it? How has it been commonly misinterpreted?

  • Practicing and sharing key media literacy skills through our content research and content creation process, such as:


    Decoding media messages (including the systems in which they exist).
    Assessing the influence of those messages on thoughts, feelings & behavior.
    Creating media thoughtfully and conscientiously.     [source]

you can also join us on substack!

hare brained.

hare brained: a publication on digital culture by content strategists with a passion for breaking down content messaging. Working toward a counter culture of slow content amidst a sea of endless content production.

 FAQs

  • We live in upstate New York, so our hours are in Eastern Standard Time. Our office is open from 9AM-6PM Monday through Friday. However, we reserve Fridays to work on our own business, so while we are available by email on Fridays, we only do client work Monday-Thursday. We’re closed on most major holidays. You can feel free to contact us at any time, but we will only respond + work on client work during these hours.

  • Nope. Our framework is based on creating and engaging a community, so while a one time session may give you a decent place to start assessing your strategy, the work of analyzing, tweaking and maintaining it are ongoing and can't be planned in a one time session. If you’re looking to DIY your content strategy, you can book a consultation with us to get help jump start the content development process.

  • Nope! Again, our framework is based off of consistently engaging your community, meeting them where they are, and providing them with useful and engaging content. We measure success with values based metrics, and plan with the goal of organic growth and engagement. While paid ads can help get more eyes on a post, they don't guarantee the right eyes. By fostering an engaging community, you create a space for people who truly believe in your service and want to be part of your community.

  • We need to be able to run tests on the types of content your audience likes, which means we need time to post enough of each type of IG content in order to gather useful data on how they perform. The more we're able to create, the more opportunity your audience has to engage with your content, the more data we're able to collect in order to create a strategy specifically for you. The first two months we work with you on your package will be devoted to getting to know your business goals, how they translate to social media goals, research on market, audience, keywords, hashtags and content, and creating a content plan with as needed collaboration from you. As we work together the collaboration process will be streamlined, but we often find the process takes a bit more time as we start to work with new clients, so the two months of planned no posting allows for this without needing to readjust the upcoming posting schedule. The six month minimum also allows for there to be at least four months of posting for us to pull data from to hone your strategy & content plan.

  • Within our hourly packages, we are unable to fully utilize the skills and knowledge we've gained within the industry over the last 6 years, or to keep up with the changes within the industry itself. The level of involvement from the design of & scheduling of graphics alone for the frequency of posting we are responsible for leaves no additional time for hashtag, keyword or audience research, let alone developing an engaging content strategy.

  • Our rates are within the standard range for the industry and our experience level; you're paying not just for content creation but market, audience & content research, strategy development & implementation, content planning & creation, and monthly assessments and restrategizing based on your analytics. The majority of our client industries center around mental health, sexuality, sexual health, eating disorders, and other sensitive topics, which are frequently shadow banned or restricted on Instagram which in turn requires more intensive work, which our rates reflect.