strategy that supports your purpose.
strategy that supports your purpose.
Social media can be more than doom scrolling and word salad. Let us bring purpose back to your online presence with our values based Instagram content strategy.
what does “Values Based Instagram Strategy” actually mean?
there are a lot of ways to measure success on instagram. our strategy framework focuses on the kinds of success that stay in alignment with your business values, purpose and ethics.
don’t get stuck focusing on vanity metrics that don’t do anything to foster your community.
Not all types of growth are good for your business. Focusing on going viral or reaching as many people as possible or other vanity metrics can get your content in front of a lot of people–but very rarely do those people become clients or part of your community.
Our strategy framework is based on values based metrics, which focus on key performance indicators (KPIs) that convert to success based on the purpose behind your business.
Our focus is getting you in front of the right audience, not just the widest audience, and building an organic community that reflects and practices the values of your business.
What are some ways we measure values based success?
how does it work?
•
how does it work? •
-
What is your business trying to achieve?
What are the values that support that purpose?
How do these values inform your content?
How will these goals translate to an online community?
-
Figuring Out Core Topics
Based on your goals and values, what types of content should you be creating for your audience? What are your areas of expertise? What are you passionate about? What drives your sense of purpose?
Breaking Up Core Topics
How can we break down the core topics relevant to your community in accessible, engaging ways?
What should this content be trying to achieve? How does it come back to your purpose?
Staying in Alignment
Are the topics identified in alignment with how your clients want you to show up?
Are they in alignment with how you serve your clients?
Are they in alignment with what you want to attract more of?
How will we craft content that addresses both your communities concerns as well as supports the purpose and goals of your business?
-
How often should you be posting?
What kind of content should you be posting when?
What can your audience learn to expect from you?
We’ll review your business purpose, goals, and values and establish a content schedule meant to support you, your community, and your business.
-
In both developing and analyzing our content strategy with you, we’ll look at questions like:
How is your audience responding to the information & content you've already shared?
Is it resonating with them? Is it helpful to what they're looking for?
Are they finding other forms of content more helpful than others?
Which hashtags are performing well?
Which hashtags are getting you in front of the right audience (not just the biggest)?
Are you using banned or restricted hashtags?
Have new hashtags become banned or restricted?
What's happening in your industry? Are trends changing?
-
This is where all the researching and planning comes together. Using what we’ve learned about you, your business, your audience & industry, and the schedule we built earlier in the process, we’ll craft content strategy specific to your goals and purposes.
Depending on how hands on you want to be with your own content, you can choose from three different content development tiers. One where we set up a content dashboard based on our custom strategy for you, a second where we add on monthly analytics review + strategy adjustments, and a third where we handle it all: from planning to researching to drafting to posting.
ready to get started?
values based instagram strategy:
-
Content dashboard includes:
Developed Content Pillars, Posting Topics, and ideal client guide
Proposed Posting Schedule (10 weeks of posting planned, to be used as example when doing plan for next 10 weeks)
Content idea notebook & tracker
Content goal trackers
Guide to posting channels
Researching hub
Workflows for: content researching, drafting and review
Brainstorming hub
Content repurposing tracker
Content performance tracker
Brand guide
Hashtag bank
Daily SM to-do list
+ Content Audit Guide:
A document going over account purposes, content shared & tips for changes for future content
Content development reference for: content best practices, metrics cheat sheet, using hashtags, and content purposes
Cost: $2,000 (one time)
-
Content dashboard includes:
Developed Content Pillars, Posting Topics, and ideal client guide
Proposed Posting Schedule (10 weeks of posting planned, to be used as example when doing plan for next 10 weeks)
Content idea notebook & tracker- Content goal trackers
Guide to posting channels- Researching hub
Workflows for: content researching, drafting and review
Brainstorming hub
Content repurposing tracker- Content performance tracker
Brand guide
Hashtag bank
Daily SM to-do list
+ Content Audit Guide:
A document going over account purposes, content shared & tips for changes for future content
Content development reference for: content best practices, metrics cheat sheet, using hashtags, and content purposes
Monthly analytics review and adjustments to strategy
document/video going over top posts, bottom posts and key takeaways
Cost: $2,000 first month; $800/month after that
-
Content dashboard includes:
Developed Content Pillars, Posting Topics, and ideal client guide
Proposed Posting Schedule (10 weeks of posting planned, to be used as example when doing plan for next 10 weeks)
Content idea notebook & tracker- Content goal trackers
Guide to posting channels- Researching hub
Workflows for: content researching, drafting and review
Brainstorming hub
Content repurposing tracker
Content performance tracker
Brand guide
Hashtag bank
Daily SM to-do list
+ Content Audit Guide:
A document going over account purposes, content shared & tips for changes for future content
Content development reference for: content best practices, metrics cheat sheet, using hashtags, and content purposes
Monthly analytics review and adjustments to strategy
document/video going over top posts, bottom posts and key takeaways
Content creation + posting
copy, graphics/videos, choosing hashtags) + scheduling
Cost: $2,000 first month; following months starting at $3,800/month (price may increase with higher posting frequency)
-
Your written content can be a valuable resource.
Are you crafting it with your community in mind, or are you just trying to boost your SEO? While SEO is definitely important, if you’re looking to offer written content on your blog, newsletter or website, you still need content that is going to be valuable enough to:
draw your community in
maintain their attention
build their trust in you
encourage your community’s engagement
establish your voice as unique and worth listening toOur content writing framework starts with at the roots of your business: what drives you? What are you trying to achieve? What presence are you hoping for within your community? How can thoughtful written content help support the goals and values of your business, while offering something useful to your community?
-
Are you trying to get your VA business started and feel like you’re floundering?
You can book a 1:1 Consultation with us! We’ll ask you to submit a form going over your goals and questions for our call, so we can provide you with specific, actionable information to take your next steps. Then we’ll go over it all via a video call and send you a PDF of everything we covered.
Learn more. -
Not everyone is ready for a the full commitment of taking on a content strategist. But that doesn’t mean you don’t need help!
If you’re looking to DIY your content, but feel like you need a guiding hand figuring out where to start, our 1:1 Consultations can help you:
Develop content pillars to guide your creation process.
Plan out a years worth of topics to cover on your blog or newsletter.
Jump start the social media content creation process with custom made templates based on your brand.
