values based content for values based businesses

who we are

We are chronically ill creatives based in Rochester NY who spend a lot of time with our laptops. Launched in 2017 as a sister-duo virtual assistant team, (say that five times fast) we've expanded our services to focus on creating content for values-based businesses. 

In our 6+ years of working in the online business world, we've seen rapid changes in social media: not just in how it looks, but how it operates, and how best to make use of it. Instead of churning out mindless content in the hopes of your audience finding you, we're passionate about creating meaningful, useful content that brings about genuine connection with your community.

–Stephanie & Emily

what our clients have to say

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what our clients have to say •

  • “Crown Creatives has taken my group practice to the next level! They’ve helped my practice grow in regards to blog posts, different marketing content, and an increased social media presence. They’re responsive & super easy to work with. Working with them has made my life easier & I’d recommend them to anyone who wants to see their business grow.”

    Asma Rehman, LPC

    Founder + Director, Grief Recovery Center

  • “We have been working with Crown Creatives for the past 5 years. Emily and Stephanie are a wonderfully creative, passionate and professional team that completely understands and supports our brand with social media, print advertising, website copy, community newsletters, blogs and more. We are so grateful.”

    Beth Sertell, MSW, LISW-S, MBA, CDCA

    Executive Director, Holistic Consultation

  • “Working with Crown Creatives is a dream. They make so many problems of running a business go away. By taking care of the details they allow me to stay focused on the big picture.”

    Adam D. Blum, MFT

    Director and Founder, Gay Therapy Center

  • “I highly recommend Crown Creatives and I've absolutely loved working with them for the last 5 years. They're clearly creatively talented, LGBTQ+ competent, good at problem solving and take initiative when needed. Working with them has freed up my time by taking multiple tasks off my plate (and they do those tasks much better than I did!), which has contributed to my ability to focus on and grow my business.”

    Jesse Kahn, LCSW-R, CST

    Founder, Director, and Sex Therapist, The Gender & Sexuality Therapy Center

  • "Emily and Stephanie are simply phenomenal. They have helped my businesses with social media, blog writing, and project management. They are creative, responsive, thoughtful, efficient, and basically magic miracle workers. I take my business very seriously and there is no one I would trust more than Emily and Stephanie. As a client of theirs, I feel lucky and deeply grateful for their time, support, and energy on my businesses over the years."

    Victoria, Private Practice Owner

What is Values Based Content?

What is Values Based Content?

Everyone talks about value driven content, but what does it mean to actually create it?

One thing we know for sure: trying to shout the loudest won’t help you break through the noise. Stop trying to hack your way through content development by jumping on the latest trend.

Focusing on going viral or reaching as many people as possible or other vanity metrics can get your content in front of a lot of people–but very rarely do those people become clients or part of your community.

Creating values based content means getting back to the purpose of your presence: who are you trying to connect to? What are you trying to offer them? How can your expertise, passion and perspective make a difference to your community?

what can we help you with?

  • Our strategy framework is based on values based metrics, which focus on key performance indicators (KPIs) that convert to success in your business or building a strong community based on the goals of your business marketing. These would be things like visibility, interaction and conversation, based on your specific audience.

    What goes into a values based content strategy?

    Identifying Values & Goals
    Developing Content Pillars
    Creating a Content Schedule
    Keyword, Audience & Hashtag Research
    Drafting, Designing & Scheduling Content
    Anazlyzing Insights

    Learn more.

  • Your written content can be a valuable resource.

    Are you crafting it with your community in mind, or are you just trying to boost your SEO? While SEO is definitely important, if you’re looking to offer written content on your blog, newsletter or website, you still need content that is going to be valuable enough to:


    draw your community in
    maintain their attention
    build their trust in you
    encourage your community’s engagement
    establish your voice as unique and worth listening to

    Our content writing framework starts with at the roots of your business: what drives you? What are you trying to achieve? What presence are you hoping for within your community? How can thoughtful written content help support the goals and values of your business, while offering something useful to your community?

    Learn more.

  • Not everyone is ready for a the full commitment of taking on a content strategist. But that doesn’t mean you don’t need help!

    If you’re looking to DIY your content, but feel like you need a guiding hand figuring out where to start, our 1:1 Consultations can help you:

    Develop content pillars to guide your creation process.
    Plan out a years worth of topics to cover on your blog or newsletter.
    Jump start the social media content creation process with custom made templates based on your brand.

    Learn more.

  • Are you trying to get your VA business started and feel like you’re floundering?

    You can book a 1:1 Consultation with us! We’ll ask you to submit a form going over your goals and questions for our call, so we can provide you with specific, actionable information to take your next steps. Then we’ll go over it all via a video call and send you a PDF of everything we covered.

    Learn more.